The Semrush Social Toolkit is a smart AI solution designed to streamline and automate every stage of your social media workflow. It covers everything from generating content ideas to tracking your overall performance.
This helps you save time and manual work that you'd otherwise spend on repetitive tasks.
The Social Toolkit is fully integrated with the broader Semrush ecosystem.
You can use it as a standalone solution or alongside other toolkits (SEO, Content, and Advertising) to align your marketing efforts and strengthen your overall marketing strategy.
How Can the Social Toolkit Help Me?
The Semrush Social Toolkit helps you automate your entire social media workflow.
You no longer need to juggle multiple tools. Instead, you can focus more on strategy, creativity, and results.
Use it to:
- Generate on-brand content ideas, hashtags, posts, and visuals with AI
- Plan and schedule posts across all platforms from a single dashboard
- Track content performance with real-time and automated reports
- Benchmark your strategy against top competitors
- Spot trends and high-performing content formats
- Monitor brand mentions and audience sentiment
- Find influencers and manage campaigns in one place
Who Is the Social Toolkit For?
This toolkit is designed to help:
- Small business owners and solopreneurs manage their own social presence
- In-house social media managers manage multiple platforms
- Agencies that need efficient publishing and reporting for multiple clients
- Marketing teams unify planning, content, analytics, influencer marketing, and social listening, all in one place
If you’re aiming to automate your end-to-end social media workflow and need strategic insights on improving your overall strategy, the Social Toolkit is built for you.
What Does the Social Toolkit Include?
The Semrush Social Toolkit brings together 8 interconnected tools that work together to automate your full social media workflow. Your subscription level determines the limits and access to each tool. To find out more, you can check the Social Toolkit Pricing and Plans article.
Let’s break them down:
Social Dashboard
Start with a helicopter view of your connected accounts—monitor your audience's growth, see how content is performing, and get AI recommendations on where to focus next.
Social Dashboard is your real-time command center for tracking progress across all platforms before you jump into planning.
Social Tracker
Want to stay ahead of the competition? Track any brand just by entering its domain in Social Tracker.
Monitor their strategies, posting habits, and top-performing content. Use these insights to sharpen your own approach and stay one step ahead.
Social Poster
Next, use Social Poster to plan, write, and approve your posts across multiple platforms from a single interactive dashboard. Then, based on your performance, schedule them at the optimal time.
Social Content AI
Need help filling your social media calendar? Use AI to generate ready-to-use post ideas, captions, hashtags, and visuals—all tailored to your brand.
This tool plugs directly into your calendar, so you can go from idea to scheduled post without breaking your flow.
Social Content Insights
Once your content is live, you can track how it's performing with detailed post-level insights.
Filter by campaign, tag, or platform to learn which formats and messages drive the most engagement.
Social Analytics
Then, zoom out for a bigger picture. Check your overall content performance: which posts, formats, and campaigns drive the most engagement. You can also understand your audience: where they're based, their age range, or their job functions.
You can even automate reports, so you can keep stakeholders in the loop with zero manual effort.
Influencer Analytics
Further expand your reach and traffic with influencer marketing. Use Influencer Analytics to find the most relevant, high-performing influencers for your brand.
Evaluate their engagement metrics, assess fit, and track campaign performance—all in one place.
Media Monitoring
Finally, stay on top of the conversations that matter. Use Media Monitoring to track brand mentions across socials, blogs, forums, and news.
Monitor sentiment, spot trends, and find new opportunities to engage your audience.
